About Us

About us

The purpose of the Downtown Greenville Partnership is to ensure Downtown Greenville is an essential component of the Greater Greenville area by supporting our stakeholders and downtown businesses through beautification, marketing, and events.

History of Greenville, North Carolina

1970’s – 1960’s College to University

In the late 1960s and early 1970s, East Carolina College became East Carolina University and the medical school was created, making Greenville the region’s center of medicine, a development bringing new businesses and industries to the city and an explosion of neighborhoods in all directions.
Specialty shops, art galleries, restaurants, nightclubs, concerts and festivals now define the city’s downtown/”Uptown” while groups dedicated to preserving the district’s history work together and with the city.

1950’s A Loss of History

Building and renewal resumed in the 1950s and has remained steady since but some of the development has come at a cost of sacrificing history. Buildings were razed, neighborhoods of beautiful homes became parking lots and formerly tree-lined streets became barren to accommodate road expansion.

1930’s The Great Depression

Greenville’s prosperity, like so much of the country’s, gave way to the devastation of the Great Depression in the 1930s when businesses closed and homes were neglected.

1909 – 1907 The Beginning of ECU

East Carolina University’s precursor, the East Carolina Teachers Training School was established by the state legislature in 1907. Its opening in 1909 transformed Greenville into the educational and cultural center of eastern North Carolina.

1890’s – 1870’s Reconstruction & Growth

Expansion once again returned in the late 1870s when nice homes were built and new businesses flourished. The train reaching Greenville in 1890 spurred more growth including the first tobacco warehouse, the beginning of what later pushed Greenville into being the largest tobacco market in the state. Tobacco money flooding into the city meant beautiful mansions, expanded borders and new industries for Greenville.

1860’s The American Civil War

During the Civil War in the 1860s, the Tar River made Greenville a target for raids by Union forces and several skirmishes. Surrounded by earthworks, the city’s women ran several Confederate hospitals. Reconstruction brought to the city, already impoverished by the war, a carpetbagger type of government, killings and riots in the streets.

1830’s Steamboats & Industry

Opening Greenville to the world, the 1830s saw a bridge built over the Tar River and steamboats along it. Factories were established manufacturing guns, carriages, cotton gins and silk. This growth didn’t continue long though: the next decade, many prominent citizens joined in the mass exodus from North Carolina to the newly opened southern and western territories.

1791 The First Presidential Visit

During his Southern Tour, President George Washington noted in his diary after visiting in 1791 that Greenville was an “indifferent place” of about 15 families with a large tar and turpentine market. Despite having numerous prominent citizens, a shipyard and a jockey club, Greenville’s growth was slow.

1787 A New Name & Academy

On January 8, 1787, Martinsborough was renamed Greenesville, later becoming Greenville, for the Continental Army general, Nathanael Greene, who successfully weakened the British forces in a series of battles in North and South Carolina during the Revolutionary War.

With a charter for Pitt Academy, 1787 also saw the the beginning of the city’s long interest in education.

1774 – 1771 Town Founding & The Royal Govenor

In 1771, the North Carolina Colonial Assembly authorized Richard Evans, who had represented Pitt County at the same assembly two years prior, to form a town by dividing his 100-acre plantation, situated south of the Tar River. The assembly appointed seven commissioners, including Evans, to sell lots in the newly chartered town in public auctions. The town was called Martinsborough for the royal governor at the time, Josiah Martin.

Evans died before Martinsborough became the county seat in 1774.

Board of Directors

Jonathan Taft

District Property Owner
Troy Dreyfus
Daytime Business Owner
Kristen Moss
Nighttime Business Owner
Travis Hixon
Late Night Business Owner
Jim Blount
Mike Saad
Sarah Weir
Ryan Griffin
Michael Cowin
City of Greenville
Scott Senatore
ECU Health
Erik Kneubuehl
Andrew Schmidt
Convention and Visitors Bureau
Trent McGee
Chamber of Commerce
Kathy Howard
Javier Limon
Will Bell
Clay Walker

Downtown Greenville Partnership Staff

Kyle Parker
Executive Director
Logan Bjornson
Director of Events


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